"Making decisions is a critical element of organizational life. In this chapter, we'll describe how decisions in organizations are made.But first, we discuss perceptual processes and show how they are linked to individual decision making" (p. 121).

Perception:A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

"Why is perception important in the study of OB? Simply because people'sbehavioris based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviourally important " (p. 122).